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Five ad angles for your trade, in one click.

Most local ads fail because every version argues the same point. Pick your trade and get five distinct angles — the problem each one opens on, what to put on screen, what to say, and the mistake that kills that format. Take it to any video person you like.

Your trade

Five angles for Roofing

Angle 1Problem-focused

Small damage becomes an expensive leak

Open: Open on the problem itself, before anyone speaks. The viewer should recognise it in under two seconds.
Show: The damage, mess or symptom in close-up. No logo, no presenter, no stock smiling. The problem is the hook.
Say: Name the problem in plain words, say what it costs if ignored, then offer the one next step. Three sentences, no preamble.
Avoid: Do not open on your van, your team photo, or your years in business. Nobody scrolling cares yet.

Angle 2Expert

Calling after the damage spreads costs more

Open: Open on a correction. State the thing your customers get wrong, then explain the real mechanism.
Show: Hands doing skilled work, or a clear before/after of a diagnosis. Competence is shown, not claimed.
Say: One counter-intuitive fact, one reason it is true, one instruction. Authority comes from being specific, not from adjectives.
Avoid: Do not list credentials on screen. Unverified claims are also a compliance problem.

Angle 3Cinematic

An aging roof drags down curb appeal

Open: Open on the transformation, mid-motion. Sell the outcome, not the service.
Show: The finished result in good light, moving camera, no talking head. The single most beautiful thing you produce.
Say: Almost nothing. Let one line of text carry the offer. Music does the work.
Avoid: Do not narrate what the viewer can already see. Redundant voiceover kills this format.

Angle 4UGC / first-person

Homeowners cannot tell whether a stain is serious

Open: Open mid-sentence, as if the camera caught someone already talking.
Show: Handheld, imperfect framing, real environment. Polish is the enemy here - it reads as an ad and gets skipped.
Say: First person, one specific worry, one relief. The way a customer would actually describe it to a neighbour.
Avoid: Do not use a script that sounds written. Read it aloud first; if you would not say it, rewrite it.

Angle 5Anti-salesman

Homeowners dislike pushy in-home estimates

Open: Open by naming the thing people dislike about your industry, out loud.
Show: Plain, direct address. No set dressing, no urgency graphics, no countdown.
Say: Acknowledge the objection, remove it, state exactly what happens if they call. The offer is the absence of pressure.
Avoid: Do not add scarcity or a fake deadline. It undoes the entire angle.

Nothing here is sent anywhere. The planner runs in your browser.

Rather not make them yourself?

Fluxio produces all five as finished video ads — vertical, square and wide, with captions and an end card carrying your business name and city. The first concept is free and the launch batch is $500, payable only after you have seen the finished work.

Get the free banner ad See finished examples

Questions

Is this actually free?

Yes. No email, no account, no trial. The planner runs entirely in your browser and nothing you pick is sent anywhere or stored.

Why give the angles away?

Knowing which problem to open on is the part most local ads get wrong, and it is not the hard part of the job. Producing five finished videos is. If the thinking is useful on its own, use it with any video person you like.

Can I just use these myself?

That is the point. Take the brief to whoever makes your video. If you would rather not make them at all, Fluxio produces the five finished ads for $500, payable after delivery.